Ever felt that even the smallest action can instantly help build your self-confidence? For INSTANCE, using just the right fragrance can change your whole mood for the better and make you look forward to facing each day.
INSTANCE Fragrances was founded and is owned by Irene Nagayo. Based in Los Angeles, CA, the business services clients both within the U.S. and overseas. It's an instance of some self-belief to take on the celebrity-driven cosmetics industry... but the personal care products they've created inspire that confidence.

Irene is an experienced businesswoman with years working both as a fashion photographer and in the retail industry. She has a degree in Financial and Entrepreneurial Management. 

Irene have created a range of 'mist-ifying' products that are all about helping you to fall in love with yourself again. 


- Because Scents Attract


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