Our sense of smell is more closely linked with memory than any of the other senses. A scent can immediately trigger vivid memories and associated emotions. A special fragrance can instantly transport us to our favorite place.. like the scent of an orchard in blossom conjuring up cherished recollections of a childhood picnic. At Instance Fragrances, we see it as our mission to create fragrances that evoke memories... scents that embody your most treasured experiences so that every time you encounter them, your most cherished moments are again brought to life.


We offer a variety of perfumes, candles and room sprays, each made by hand with care and respect. Our small business, located in Los Angeles, CA, is committed to using only the best quality ingredients, in deference to nature and the environment. All our fragrance oils are phthalate and paraben-free and we use locally grown 100% soy wax for all our hand-poured candles. To add to our commitment to the environment, each candle uses a cotton wick for a clean burn with less soot... and through our authentic home-made process, we use far less resources than common mass-produced factory items, again with the environment top of our mind.




Instance Fragrances was founded and owned by Irene Nagayo, a travel-loving entrepreneur. Born and raised in the Philippines, Irene moved to Australia for 15 years before relocating to Los Angeles where she now lives and works. For many years, Irene has captured her own memories in her stunning photography. Now she's extended that experience through the fragrances she creates. Her journey into the world of perfume began in 2018 when she decided to create a series of unique body sprays. In 2019, she expanded her business to include luxury, hand-made soy candles and home fragrances designed to 'transport' her customers to travel destinations around the globe. In 2020, Irene's goal is to help the Earth by using only materials that contribute to our planet's health. In her eyes, by creating more home fragrances, we enlighten and inspire the world, helping people to to envision the many places of God’s creation. She views life's most beautiful essence not as things, but as people, places and the memories made vibrant through images and scents.


We may not remember everything said or experienced, but we will always remember our feelings in the moment... and every Instance Fragrances jar contains a scent that captures some of those moments.


~We hope you enjoy Instance Fragrances~


Follow us on
  • Facebook Social Icon
  • Instagram Social Icon

COPYRIGHT © 2020  Instance Fragrances